MARC record from Internet Archive

LEADER: 02202cam 22005054a 4500
001 ocm57893901
003 OCoLC
005 20101027111035.0
008 050225s2005 nju b 001 0 eng
010 $a 2005005163
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dVP@$dNLGGC$dIG#$dBTCTA$dYDXCP$dOCLCG
015 $aGBA560650$2bnb
016 7 $a013255730$2Uk
020 $a0471730440 (hardcover)
020 $a9780471730446 (hardcover)
035 $a(OCoLC)57893901
042 $apcc
050 00 $aBF637.P4$bL32 2005
082 00 $a303.3/42$222
084 $a85.08$2bcl
100 1 $aLakhani, Dave,$d1965-
245 10 $aPersuasion :$bthe art of getting what you want /$cDave Lakhani.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2005.
300 $axxviii, 225 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 217-218) and index.
505 0 $aManipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
650 0 $aPersuasion (Psychology)
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip058/2005005163.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0621/2005005163-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0621/2005005163-d.html
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0471730440$n0006284455$sactive
938 $aIngram$bINGR$n0471730440
938 $aBaker and Taylor$bBTCP$nBK0006654689
938 $aYBP Library Services$bYANK$n2214369
029 1 $aNLGGC$b27364176X
029 1 $aIG#$b0471730440
029 1 $aNZ1$b9179041
029 1 $aAU@$b000026746687
029 1 $aAU@$b000041527566
029 1 $aUNITY$b106124951
029 1 $aUKBRW$b0471730440
029 1 $aOXFCL$b0471730440
029 1 $aCBK$b0471730440
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 176 OTHER HOLDINGS