| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:142361486:2897 |
| Source | marc_columbia |
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LEADER: 02897fam a2200397 a 4500
001 2108910
005 20220615204533.0
008 970724t19971997ilua b 001 0 eng
010 $a 97030304
020 $a0844232378
035 $a(OCoLC)37418252
035 $a(OCoLC)ocm37418252
035 $9ANE3893CU
035 $a(NNC)2108910
035 $a2108910
040 $aDLC$cDLC$dNNC$dOrLoB-B
050 00 $aHF5415.122$b.M367 1997
082 00 $a658.8$221
100 1 $aMarconi, Joe.$0http://id.loc.gov/authorities/names/no92010649
245 10 $aCrisis marketing :$bwhen bad things happen to good companies /$cJoe Marconi.
250 $a2nd ed.
260 $aChicago :$bNTC Business Books,$c[1997], ©1997.
300 $ax, 246 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"Published in conjunction with the American Marketing Association"--T.p. verso.
504 $aIncludes bibliographical references (p. 233-237) and index.
505 00 $gI.$tCreating Marketing Relationships: Understanding "The People Business"$g1.$tDefining a Plan, Building a Business - It All Begins with Trust.$g2.$tBuilding Trust ... Again: Reacting to Crisis.$g3.$tTiming Is Everything ... Or Is It? Doing Business During a Crisis --$gII.$tCreating a Marketing Strategy.$g4.$tThe Value of Market Research.$g5.$tThe Marketing Plan.$g6.$tDetermining Which Way to Go: Different Aspects of Marketing and How to Make Them Work.$g7.$tMarketing Ethics - In or Out of a Crisis --$gIII.$tA Crash Course in Crisis Marketing.$g8.$tThe Marketing Process in Brief --$gIV.$tThe Crisis Marketing Casebook.$g9.$tThe Difference Between Right and Wrong in a Crisis.
520 $aCrisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next.
520 8 $aThe old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aMarketing$vCase studies.$0http://id.loc.gov/authorities/subjects/sh2008107423
650 0 $aCrisis management.$0http://id.loc.gov/authorities/subjects/sh85034122
650 0 $aCrisis management$vCase studies.
710 2 $aAmerican Marketing Association.$0http://id.loc.gov/authorities/names/n79073660
852 00 $boff,bus$hHF5415.122$i.M367 1997