| Record ID | marc_columbia/Columbia-extract-20221130-005.mrc:537681521:1185 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-005.mrc:537681521:1185?format=raw |
LEADER: 01185cam a2200301 4500
001 2423725
005 20220616042604.0
008 690507r1969uuuuilua b 000 0 eng
010 $a 68054728
035 $a(OCoLC)ocm00002302
035 $9APW7813CU
035 $a(NNC)2423725
035 $a2423725
040 $aDLC$cDLC$dOCL$dZCU
050 00 $aHF5821$b.W48
082 0 $a659.1
100 1 $aWheatley, John J.,$ecompiler.$4http://id.loc.gov/vocabulary/relators/com$0http://id.loc.gov/authorities/names/n88654379
245 10 $aMeasuring advertising effectiveness ;$bselected readings /$cEdited for the American Marketing Association by John J. Wheatley.
260 $aHomewood, Ill. :$bR. D. Irwin,$c1969.
300 $aix, 233 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aAMA reprint series
500 $aArticles selected from materials published by the American Marketing Association.
504 $aIncludes bibliographies.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
830 0 $aAMA reprint series (American Marketing Association)
852 00 $boff,bus$hHF5821$i.W48