Measuring advertising effectiveness

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Measuring advertising effectiveness
John J. Wheatley
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Last edited by MARC Bot
July 19, 2024 | History

Measuring advertising effectiveness

selected readings.

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
R. D. Irwin
Language
English
Pages
233

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Book Details


Edition Notes

Includes bibliographies.
Articles selected from materials published by the American Marketing Association.

Published in
Homewood, Ill
Series
AMA reprint series

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5821 .W48

The Physical Object

Pagination
ix, 233 p.
Number of pages
233

ID Numbers

Open Library
OL5629232M
LCCN
68054728
OCLC/WorldCat
2302

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 19, 2024 Edited by MARC Bot import existing book
October 5, 2020 Edited by MARC Bot import existing book
February 5, 2019 Edited by MARC Bot import existing book
April 24, 2009 Edited by ImportBot Found a matching Library of Congress MARC record
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record