| Record ID | marc_loc_2016/BooksAll.2016.part02.utf8:152736793:1262 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part02.utf8:152736793:1262?format=raw |
LEADER: 01262cam a22002051 4500
001 18009918
003 DLC
005 20050909211854.0
008 790201s1918 nyu 000 0 eng
010 $a 18009918
035 $a(OCoLC)4608167
040 $aDLC$cNNR$dDLC
042 $apremarc
050 00 $aHF5821$b.H5 1918
100 1 $aHigham, Charles Frederick,$cSir,$d1876-1938.
245 10 $aScientific distribution,$cby Charles Frederick Higham; with an introduction by James Howard Kehler.
260 $aNew York,$bA. A. Knopf,$c1918.
300 $a183 p.$c20 cm.
505 0 $aIntroduction.--I. The historical aspect: The distribution of intelligence.--II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The nature of advertising genius. Service and the modern advertising agency. The possibility of business literature.--III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda.
650 0 $aAdvertising.