Record ID | marc_loc_2016/BooksAll.2016.part06.utf8:158480051:809 |
Source | Library of Congress |
Download Link | /show-records/marc_loc_2016/BooksAll.2016.part06.utf8:158480051:809?format=raw |
LEADER: 00809cam a2200229 4500
001 68054728
003 DLC
005 20070602081337.0
008 690507r1969 ilua b 000 0 eng
010 $a 68054728
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.W48
082 00 $a659.1
100 1 $aWheatley, John J.,$ecomp.
245 10 $aMeasuring advertising effectiveness;$bselected readings.$cEdited for the American Marketing Association by John J. Wheatley.
260 $aHomewood, Ill.,$bR. D. Irwin,$c1969.
300 $aix, 233 p.$billus.$c23 cm.
490 1 $aAMA reprint series
500 $aArticles selected from materials published by the American Marketing Association.
504 $aIncludes bibliographies.
650 0 $aAdvertising.
810 2 $aAmerican Marketing Association.$tAMA reprint series