| Record ID | marc_loc_2016/BooksAll.2016.part26.utf8:59953451:1021 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part26.utf8:59953451:1021?format=raw |
LEADER: 01021cam a2200289 a 4500
001 97030304
003 DLC
005 20040213180826.0
008 970724s1997 ilua b 001 0 eng
010 $a 97030304
020 $a0844232378
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.122$b.M367 1997
082 00 $a658.8$221
100 1 $aMarconi, Joe.
245 10 $aCrisis marketing :$bwhen bad things happen to good companies /$cJoe Marconi.
250 $a2nd ed.
260 $aChicago, Ill. :$bNTC Business Books,$cc1997.
300 $ax, 246 p. :$bill. ;$c24 cm.
500 $a"Published in conjunction with the American Marketing Association"--T.p. verso.
504 $aIncludes bibliographical references (p. 233-237) and index.
650 0 $aMarketing.
650 0 $aMarketing$xCase studies.
650 0 $aCrisis management.
650 0 $aCrisis management$xCase studies.
710 2 $aAmerican Marketing Association.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh041/97030304.html