MARC Record from Library of Congress

LEADER: 02124cam a2200301 a 4500
001 2009011839
003 DLC
005 20150310081801.0
008 090319s2009 nyu b 001 0 eng
010 $a 2009011839
015 $2bnb$aGBA947980
016 7 $a015181753$2Uk
020 $a9781581156645
020 $a1581156642
035 $a(OCoLC)ocn316029023
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dUKM$dCDX$dORX$dBWX$dDLC
050 00 $aN8620$b.W56 2009
082 00 $a708.0068$222
100 1 $aWinkleman, Edward.
245 10 $aHow to start and run a commercial art gallery /$cEdward Winkleman.
260 $aNew York, NY :$bAllworth Press,$cc2009.
300 $axii, 243 p. ;$c23 cm.
504 $aIncludes bibliographical references (p. 236) and index.
505 0 $aIntroduction -- Acknowledgements -- Ch. 1. Education : how to learn what you don't know before opening a commercial art gallery -- Ch. 2. Identity : defining your program and other branding issues -- Ch. 3. Business models and customary practices : the primary market -- Ch. 4.The secondary market -- Ch. 5. Start-up capital : how much you need and how to get it -- Ch. 6. Writing a business plan -- Ch. 7. Location and build-out issues -- Ch. 8. Managing cash flow -- Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork -- Ch. 10. Staffing and management practices -- Ch. 11. Promotional efforts : publicity and advertising -- Ch. 12. Getting expert advice and professional assistance -- Ch. 13. Art fairs -- Ch. 14. Artists : where to find them; how to keep them -- Ch. 15. Collectors : where to find them; how to keep them -- Ch. 16. Peerage : the art gallery community -- Appendix -- The standard art consignment agreement -- Regional art dealers associations -- Bibliography -- Index.
650 0 $aArt galleries, Commercial$xManagement.
650 0 $aNew business enterprises$xManagement.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1007/2009011839-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1007/2009011839-d.html