An edition of How to start and run a commercial art gallery (2009)

How to start and run a commercial art gallery

by Edward Winkleman

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An edition of How to start and run a commercial art gallery (2009)

How to start and run a commercial art gallery

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:write a business plan -- find start-up capital -- find your ideal locale -- renovate the space -- manage cash flow -- promote and grow your new business -- attract and retain artists and clients -- hire and manage staff -- represent your artistsHow to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.

Publish Date

2009

Publisher

Allworth Press

Language

English

Pages

256

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Previews available in: English

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1 How to Start and Run a Commercial Art Gallery 2010, Allworth Press eBook in English 1581157274 9781581157277	zzzz Locate
2 How to start and run a commercial art gallery 2009, Allworth Press in English 1581156642 9781581156645	aaaa Preview Only

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Book Details

Introduction

Ch. 1. Education : how to learn what you don't know before opening a gallery

Ch. 2. Identity : defining your program, and other branding issues

Ch. 3. Business models and customary practices : the primary market

Ch. 4.The secondary market

Ch. 5. Start-up capital : how much you need and where to get it

Ch. 6. Writing a business plan : pulling it all together into an action strategy

Ch. 7. Location and build-out issues

Ch. 8. Managing cash flow

Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork

Ch. 10. Staffing and management practices

Ch. 11. Promotional efforts : publicity and advertising

Ch. 12. Getting expert advice

Ch. 13. Art fairs

Ch. 14. Artists : where to find them; how to keep them

Ch. 15. Collectors : where to find them; how to keep them

Ch. 16. Peerage : the art gallery community

Appendix

The standard art consignment agreement

Regional art dealer associations

Bibliography.

Edition Notes

Includes bibliographical references.

Published in: New York, NY

Classifications

Dewey Decimal Class: 708.0068
Library of Congress: N8620 .W56 2009, N8620.W56 2009

The Physical Object

Pagination: p. cm.
Number of pages: 256

ID Numbers

Open Library: OL23192367M
Internet Archive: howtostartruncom0000wink
ISBN 13: 9781581156645
LCCN: 2009011839
OCLC/WorldCat: 316029023
Library Thing: 6910875
Goodreads: 6246456

Source records

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Created May 15, 2009
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December 20, 2023	Edited by ImportBot	import existing book
December 22, 2020	Edited by MARC Bot	import existing book
October 9, 2020	Edited by ImportBot	import existing book
August 1, 2020	Edited by ImportBot	import existing book
May 15, 2009	Created by ImportBot	Imported from Library of Congress MARC record

How to start and run a commercial art gallery

by Edward Winkleman