| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:5767575:1686 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:5767575:1686?format=raw |
LEADER: 01686cam a22003617a 4500
001 2012382507
003 DLC
005 20120315084606.0
008 120314s2011 caua 001 0 eng d
010 $a 2012382507
016 7 $a015896613$2Uk
020 $a9781449397678 (pbk.)
020 $a1449397670 (pbk.)
035 $a(OCoLC)ocn711045699
040 $aBTCTA$beng$cBTCTA$dYDXCP$dDPL$dUKMGB$dAHS$dBWX$dOIP$dBDX$dDLC
042 $alccopycat
050 00 $aQA76.76.C672$bZ53 2011
082 04 $a006.7$223
100 1 $aZichermann, Gabe,$d1974-
245 10 $aGamification by design :$bimplementing game mechanics in web and mobile apps /$cGabe Zichermann and Christopher Cunningham.
250 $a1st. ed.
260 $aSebastopol, Calif. :$bO'Reilly Media,$c2011.
300 $axix, 182 p. :$bcol. ill. ;$c24 cm.
500 $aIncludes index.
520 $a"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
650 0 $aApplication software$xDevelopment.
650 0 $aInternet games$xDesign.
650 0 $aInternet games$xPsychological aspects.
650 0 $aMobile games$xDesign.
650 0 $aMobile games$xPsychological aspects.
650 0 $aSocial media$xMarketing.
650 0 $aWeb sites$xDesign.
700 1 $aCunningham, Christopher.