| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:172106700:1333 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:172106700:1333?format=raw |
LEADER: 01333cam a2200301 i 4500
001 2014022089
003 DLC
005 20150303082834.0
008 141002s2014 nyua b 001 0 eng
010 $a 2014022089
020 $a9781591846383 (hardcover)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD59$b.T356 2014
082 00 $a658.8/02$223
100 1 $aTancer, Bill.
245 10 $aEveryone's a critic :$bwinning customers in a review-driven world /$cBill Tancer.
264 1 $aNew York :$bPortfolio/ Penguin,$c2014.
300 $a246 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 233-239) and index.
505 0 $aThe review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews : after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index.
650 0 $aMass media and business.
650 0 $aCommunication in marketing.
650 0 $aConsumer confidence.
650 0 $aBusiness enterprises$vReviews.