| Record ID | marc_loc_updates/v35.i23.records.utf8:1238301:809 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i23.records.utf8:1238301:809?format=raw |
LEADER: 00809cam a2200229 4500
001 68054728
003 DLC
005 20070601095454.0
008 690507r1969 ilua b 000 0 eng
010 $a 68054728
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.W48
082 00 $a659.1
100 1 $aWheatley, John J.,$ecomp.
245 10 $aMeasuring advertising effectiveness;$bselected readings.$cEdited for the American Marketing Association by John J. Wheatley.
260 $aHomewood, Ill.,$bR. D. Irwin,$c1969.
300 $aix, 233 p.$billus.$c23 cm.
490 1 $aAMA reprint series
500 $aArticles selected from materials published by the American Marketing Association.
504 $aIncludes bibliographies.
650 0 $aAdvertising.
810 2 $aAmerican Marketing Association.$tAMA reprint series