| Record ID | marc_loc_updates/v35.i23.records.utf8:18624557:1284 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i23.records.utf8:18624557:1284?format=raw |
LEADER: 01284cam a22002418a 4500
001 2007019144
003 DLC
005 20070601083658.0
008 070507s2007 nju b 001 0 eng
010 $a 2007019144
020 $a9780470513057 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5438.4$b.R64 2007
082 00 $a658.8/1$222
100 1 $aRogers, Beth,$d1957-
245 10 $aRethinking sales management :$ba strategic guide for practitioners /$cBeth Rogers.
260 $aHoboken, N.J. :$bJohn Wiley & Sons Inc.,$cc2007.
263 $a0706
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: everyone live by selling something -- Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships: the power of low touch -- Co-operative relationships -- The end of relationships -- Strategic focus for the 21st century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management -- Bibliography -- Index.
650 0 $aSales management.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0717/2007019144.html