| Record ID | marc_loc_updates/v37.i13.records.utf8:11418777:1701 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i13.records.utf8:11418777:1701?format=raw |
LEADER: 01701nam a22002418a 4500
001 2009011839
003 DLC
005 20090327110644.0
008 090319s2009 nyu b 000 0 eng
010 $a 2009011839
020 $a9781581156645
040 $aDLC$cDLC
050 00 $aN8620$b.W56 2009
082 00 $a708.0068$222
100 1 $aWinkleman, Edward.
245 10 $aHow to start and run a commercial art gallery /$cEdward Winkleman.
260 $aNew York, NY :$bAllworth Press,$c2009.
263 $a0907
300 $ap. cm.
504 $aIncludes bibliographical references.
505 0 $aIntroduction -- Ch. 1. Education : how to learn what you don't know before opening a gallery -- Ch. 2. Identity : defining your program, and other branding issues -- Ch. 3. Business models and customary practices : the primary market -- Ch. 4.The secondary market -- Ch. 5. Start-up capital : how much you need and where to get it -- Ch. 6. Writing a business plan : pulling it all together into an action strategy -- Ch. 7. Location and build-out issues -- Ch. 8. Managing cash flow -- Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork -- Ch. 10. Staffing and management practices -- Ch. 11. Promotional efforts : publicity and advertising -- Ch. 12. Getting expert advice -- Ch. 13. Art fairs -- Ch. 14. Artists : where to find them; how to keep them -- Ch. 15. Collectors : where to find them; how to keep them -- Ch. 16. Peerage : the art gallery community -- Appendix -- The standard art consignment agreement -- Regional art dealer associations -- Bibliography.
650 0 $aArt galleries, Commercial$xManagement.
650 0 $aNew business enterprises$xManagement.