| Record ID | marc_loc_updates/v38.i12.records.utf8:14419127:1791 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i12.records.utf8:14419127:1791?format=raw |
LEADER: 01791cam a2200313 a 4500
001 2009019954
003 DLC
005 20100322141358.0
008 090527s2009 nyua b 001 0 eng
010 $a 2009019954
015 $aGBA981973$2bnb
016 7 $a015352183$2Uk
020 $a9781591842644
020 $a1591842646
035 $a(OCoLC)ocn361888117
040 $aDLC$cDLC$dUKM$dC#P$dMOF$dVP@$dDLC
050 00 $aP96.M34$bK62 2009
082 00 $a302.23068$222
100 1 $aKnee, Jonathan A.
245 14 $aThe curse of the mogul :$bwhat's wrong with the world's leading media companies /$cJonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
260 $aNew York :$bPortfolio,$c2009.
300 $axii, 304 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.
650 0 $aMass media$xManagement.
700 1 $aGreenwald, Bruce C. N.,$d1946-
700 1 $aSeave, Ava.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html