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MARC Record from Library of Congress

Record ID marc_loc_updates/v38.i27.records.utf8:6778811:1974
Source Library of Congress
Download Link /show-records/marc_loc_updates/v38.i27.records.utf8:6778811:1974?format=raw

LEADER: 01974cam a22003014a 4500
001 2006000795
003 DLC
005 20100630155701.0
008 060112s2006 ne a b 001 0 eng
010 $a 2006000795
020 $a0125662513 (pbk. : alk. paper)
020 $a9780125662512 (pbk. : alk. paper)
035 $a(OCoLC)ocm63116825
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.15$b.P79 2006
082 00 $a658.5/03$222
100 1 $aPruitt, John.
245 14 $aThe persona lifecycle :$bkeeping people in mind throughout product design /$cby John S. Pruitt, Tamara Adlin.
260 $aAmsterdam ;$aBoston :$bElsevier :$bMorgan Kaufmann Publishers, an imprint of Elsevier,$cc2006.
300 $axvii, 724 p. :$bill. (chiefly col.) ;$c24 cm.
440 4 $aThe Morgan Kaufmann series in interactive technologies
504 $aIncludes bibliographical references (p. 693-705) and indexes.
505 0 $aThe next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
650 0 $aProduct management.
650 0 $aNew products.
650 0 $aResearch, Industrial.
700 1 $aAdlin, Tamara.