| Record ID | marc_loc_updates/v39.i10.records.utf8:12914812:1149 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i10.records.utf8:12914812:1149?format=raw |
LEADER: 01149nam a22002658a 4500
001 2011008294
003 DLC
005 20110304092555.0
008 110224s2011 ctu b 001 0 eng
010 $a 2011008294
020 $a9780300175073 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHM1166$b.D35 2011
082 00 $a302.2$222
100 1 $aDaly, John A.$q(John Augustine),$d1952-
245 10 $aAdvocacy :$bchampioning ideas and influencing others /$cJohn A. Daly.
260 $aNew Haven :$bYale University Press,$cc2011.
263 $a1109
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
650 0 $aBranding (Marketing)
650 0 $aSocial interaction.
650 0 $aCommunication in marketing.