| Record ID | marc_loc_updates/v39.i10.records.utf8:6126892:1217 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i10.records.utf8:6126892:1217?format=raw |
LEADER: 01217cam a2200253 a 4500
001 2010001886
003 DLC
005 20110302173637.0
008 100129s2010 ohua 001 0 eng
010 $a 2010001886
020 $a9781590984857 (alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD9433.A2$bM56 2010
082 00 $a381/.416223$222
100 1 $aMinnick, Fred,$d1978-
245 14 $aThe brand that changed beef :$bhow Certified Angus Beef brand became a worldwide icon of quality : a company biography /$cFred Minnick.
260 $aWooster, Ohio :$bWooster Book Company,$c2010.
300 $axii, 255 p. :$bcol. ill. ;$c29 cm.
500 $aIncludes index.
505 0 $aIntroduction : the big idea -- The beginning -- A fight to survive -- The Berkowitz effect -- Built on solid structure -- Protecting the brand -- International in-roads -- Brand evolution -- Chefs and owners love the brand -- Modern convenience -- Power of marketing -- Ranch partners -- Replacing a legend -- The Riemann years -- The future.
650 0 $aBeef$xMarketing.
650 0 $aBrand name products.
610 20 $aAmerican Angus Association.$bCertified Angus Beef.
710 2 $aAmerican Angus Association.$bCertified Angus Beef.