| Record ID | marc_loc_updates/v39.i11.records.utf8:13712358:1392 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i11.records.utf8:13712358:1392?format=raw |
LEADER: 01392nam a22003018a 4500
001 2011009929
003 DLC
005 20110310131248.0
008 110310s2012 ne b 001 0 eng
010 $a 2011009929
020 $a9781856177948 (alk. paper)
040 $aDLC$cDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bK67 2012
082 00 $a658.80089/68073$222
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$ba cultural perspective /$cFelipe Korzenny, Betty Ann Korzenny.
250 $a2nd ed.
260 $aAmsterdam ;$aBoston :$bButterworth-Heinemann,$cc2012.
263 $a1109
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aCultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for positioning -- Culturally informed research among Latinos -- The U.S. Hispanic marketing industry -- The digital world of U.S. Latinos -- Latino consumers and the future of U.S marketing.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-