An edition of Hispanic marketing
(2012)
Hispanic marketing
a cultural perspective
2nd ed.
by Felipe Korzenny
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Subjects
Consumer behavior, Hispanic American consumers, Target marketing, Marketing, Hispanic americansPlaces
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| Edition | Availability |
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1
Hispanic marketing: a cultural perspective
2012, Butterworth-Heinemann
in English
- 2nd ed.
1856177947 9781856177948
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Book Details
Table of Contents
Cultural marketing : a new understanding
The composition of the Hispanic/Latino market
The Latino essence of "Hispanic"
Language considerations in marketing to US Hispanics
Enculturation, acculturation, and assimilation : a bicultural horizon
Latino subjective culture : insights for positioning
Culturally informed research among Latinos
The U.S. Hispanic marketing industry
The digital world of U.S. Latinos
Latino consumers and the future of U.S marketing.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 25, 2011
- 11 revisions
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| December 7, 2022 | Edited by ImportBot | import existing book |
| October 13, 2020 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| July 25, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |