MARC Record from Miami University of Ohio

LEADER: 02200cam 22003254a 4500
001 ocm63116825
005 20060712011101.0
008 060112s2006 ne a b 001 0 eng
010 $a2006000795
020 $a0125662513 (pbk. : alk. paper)
024 3 $a9780125662512
040 $aDLC$cDLC$dBAKER$dC#P$dIXA
042 $apcc
049 $aMIAA
050 00 $aHF5415.15$b.P79 2006
100 1 $aPruitt, John
245 14 $aThe persona lifecycle :$bkeeping people in mind throughout product design /$cby John S. Pruitt, Tamara Adlin
260 $aAmsterdam ;$aBoston :$bElsevier :$bMorgan Kaufmann Publishers, an imprint of Elsevier,$cc2006
300 $axvii, 724 p. :$bill. (chiefly col.) ;$c24 cm
440 4 $aThe Morgan Kaufmann series in interactive technologies
504 $aIncludes bibliographical references (p. 693-705) and indexes
505 0 $aThe next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form
650 0 $aProduct management
650 0 $aNew products
650 0 $aResearch, Industrial
700 1 $aAdlin, Tamara
907 $a.b34513061$b01-29-07$c07-12-06
998 $akngl$b08-01-06$cm$da$e-$feng$gne $h4$i1
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945 $g1$i35054029578727$j0$lkngli$nreceipt time 08-01-2006/2/12:01:44 PM/12:01:50 PM/12:03:25 PM/12:03:28 PM $o-$p$0.00$q-$r-$s-$t0$u1$v2$w0$x0$y.i43967243$z08-01-06