| Record ID | marc_nuls/NULS_PHC_180925.mrc:104083284:984 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:104083284:984?format=raw |
LEADER: 00984cam 22002890 4500
001 9919483910001661
005 20150423120829.0
008 720606s1972 nyua b 001 0 eng
010 $a 72004505
020 $a0471184012
035 $a(CSdNU)u13828-01national_inst
035 $a(Sirsi) l72004505
035 $a(Sirsi) l72004505
035 $a(Sirsi) 01-AAB-4558
050 0 $aHF5415$b.C694 1972
100 1 $aCrane, Edgar.
245 10 $aMarketing communications;$bdecision-making as a process of interaction between buyer and seller.
250 $a2d ed.
260 $aNew York :$bWiley,$c[1972]
300 $a499 p.$billus.$c26 cm.
490 1 $aThe Wiley marketing series
504 $aBibliography: p. 471-490.
650 0 $aMarketing$xDecision making.
650 0 $aAdvertising.
830 0 $aWiley marketing series.
948 $a10/13/1999$b10/13/1999
999 $aHF 5415 C694 1972$wLC$c1$i31786000478427$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u12/6/1989$o.STAFF. Pieces: 00001