MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02264cam a2200505 a 4500
001 706965862
003 OCoLC
005 20151005092631.0
008 110310s2012 enka b 001 0 eng
010 $a2011009929
020 $a9781856177948
020 $a1856177947
035 $a706965862
035 $a(OCoLC)706965862
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dBWX$dSFR$dUtOrBLW
042 $apcc
043 $an-us---
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050 00 $aHF5415.33.U6$bK67 2012
082 00 $a658.80089/68073$222
092 $a658.8008$bK8459h 2012
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$bconnecting with the new Latino consumer /$cFelipe Korzenny, Betty Ann Korzenny.
250 $a2nd ed.
260 $aLondon ;$aNew York :$bRoutledge,$c2012.
300 $axxiv, 386 p. :$bill. (chiefly col.) ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aCultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for positioning -- Culturally informed research among Latinos -- The U.S. Hispanic marketing industry -- The digital world of U.S. Latinos -- Latino consumers and the future of U.S marketing.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-
907 $a.b24782476$b12-20-18$c11-22-11
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957 00 $aOCLC reclamation of 2017-18
907 $a.b24782476$b02-24-15$c11-22-11
956 $aPre-reclamation 001 value: ocn706965862
980 $a0212 KL
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999 $yMARS
945 $a658.8008$bK8459h 2012$d - - $e08-01-2016 17:28$f0$g0$h08-20-16$i31223098584411$j151$0151$k - - $le9aaa$o-$p$34.95$q-$r-$s- $t1$u9$v10$w0$x0$y.i68131136$z02-16-12