Strategic marketing by David W. Cravens, Nigel Piercy
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Positioning by Al Ries, Jack Trout
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Diffusion of innovations by Everett M. Rogers
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Designing brand identity by Alina Wheeler
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You can't teach a kid to ride a bike at a seminar by David H. Sandler, John Hayes
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Brand leadership by David A. Aaker, Erich Joachimsthaler
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Contemporary advertising by William F. Arens, Michael F. Weigold, Christian Arens, Bovee
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If you're not first, you're last by Grant Cardone
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Hey, Whipple, squeeze this by Luke Sullivan
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Positioning by Al Ries, Jack Trout
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Creative strategy in advertising by A. Jerome Jewler, Bonnie L. Drewniany
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Marketing by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Elnora Stuart
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
Editions Published
Year of Publication

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Subjects

BUSINESS & ECONOMICS, Advertising, Marketing, Business / Economics / Finance, Business/Economics, Business & Economics, Public relations, Brand name products, Publicité, Marketing - General, Relations publiques, Management, Branding (Marketing), Sales & marketing, General, Social aspects, Business, Gestion, Business & Economics / Marketing / General, Aspect social

Places

United States, Europe, Great Britain, Japan, Canada, Developing countries, Latin America, Leermiddelen (vorm), MINAS GERAIS, Netherlands, South Africa

People

Edward Buxton, ROGERIO TOBIAS

Times

20th century, 21st century, 1960, 1982-

Prolific Authors

who have written the most books on this subject
Donald W. Jugenheimer, 4 books
David Taylor, 3 books
Crawford, Robert, 3 books
Larry D. Kelley, 3 books
Books Nippan, 3 books
P I E Editorial, 3 books
Jack Trout, 3 books
Larry D. Kelley, 3 books
Helen E. Katz, 3 books
Dean Kruckeberg, 2 books
Robyn Blakeman, 2 books
Matt Haig, 2 books
Tom Altstiel, 2 books
Kenneth E. Clow, 2 books
Gerry McGovern, 2 books
Larissa A. Grunig, 2 books
Anne M. Cronin, 2 books
Stephen Brown, 2 books
William D. Wells, 2 books
William D. Perreault, 2 books
Torsten H. Nilson, 2 books
Al Ries, 2 books
Patricia B. Seybold, 2 books
Joseph Turow, 2 books
Herschell Gordon Lewis, 2 books