The discipline of market leaders by Michael Treacy
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Lifestyle market segmentation by Dennis J. Cahill
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The market segmentation workbook by Sally Dibb, Lyndon Simkin
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Demographic Targeting by James A. Pooler
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Internal marketing by Dennis J. Cahill
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Consumer profiles by Barrie Gunter
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The maturing marketplace
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Customer.Community by Drew Banks, Drew Banks, Kim Daus
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Market segmentation by McDonald, Malcolm., Ian K. Dunbar
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The maturing marketplace by George P. Moschis
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Segmentation and positioning for strategic marketing decisions by James H. Myers
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Selling to a segmented market by Chester A. Swenson
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Publishing History

This is a chart to show the publishing history of editions of works about this subject. Along the X axis is time, and on the y axis is the count of editions published. Click here to skip the chart.  This graph charts editions published on this subject.
Editions Published
Year of Publication

Related...

Subjects
Market segmentation, Marketing, Segmentation du marché, Attitudes, Consommateurs, Consumer behavior, Marktsegmentierung, Consumentengedrag, Marketing, management, Comportement, Leeftijdsgroepen, Management, Older consumers, Verbraucherverhalten, BUSINESS & ECONOMICS, Baby boom generation, Consommateurs d'âge moyen, Consommateurs âgés, Consumers' preferences, Customer services
Places
United States, Great Britain
People
None found.
Times
None found.

Prolific Authors

who have written the most books on this subject
Dennis J. Cahill, 2 books
George P. Moschis, 2 books
James A. Pooler, 1 book
Michael Treacy, 1 book
Lyndon Simkin, 1 book
Drew Banks, 1 book
Kim Daus, 1 book
McDonald, Malcolm., 1 book
Ian K. Dunbar, 1 book
Barrie Gunter, 1 book
Sally Dibb, 1 book
Linda F. Alwitt, 1 book
James H. Myers, 1 book
Drew Banks, 1 book
Chester A. Swenson, 1 book