An edition of Demographic Targeting (2002)

Demographic Targeting

The Essential Role of Population Groups in Retail Marketing

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Last edited by MARC Bot
September 11, 2024 | History
An edition of Demographic Targeting (2002)

Demographic Targeting

The Essential Role of Population Groups in Retail Marketing

  • 1 Want to read

"The retailer who ignores the demographics of his customers does so at his peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum." "We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them." "Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper."--Jacket.

Publish Date
Publisher
Ashgate Publishing
Language
English
Pages
146

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Previews available in: English

Book Details


Classifications

Library of Congress
HF5415.127 .P66 2002

The Physical Object

Format
Hardcover
Number of pages
146
Dimensions
8.8 x 6.2 x 0.8 inches
Weight
12 ounces

Edition Identifiers

Open Library
OL10826971M
ISBN 10
0754609200
ISBN 13
9780754609209
LCCN
2002019583
OCLC/WorldCat
49593683
Goodreads
6300449

Work Identifiers

Work ID
OL7800197W

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History

Download catalog record: RDF / JSON
September 11, 2024 Edited by MARC Bot import existing book
November 15, 2023 Edited by MARC Bot import existing book
December 13, 2019 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page