An edition of The Ultimate Secrets of Advertising
(2001)
The ultimate secrets of advertising
by John Philip Jones
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Last edited by Open Library Bot
April 28, 2010 | History
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Advertising| Edition | Availability |
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The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Paperback
in English
- 1st edition
076192244X 9780761922445
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3
The Ultimate Secrets of Advertising
December 15, 2001, Sage Publications, Inc
Hardcover
in English
- 1st edition
0761922431 9780761922438
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zzzz
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Book Details
Table of Contents
Big ideas and good ideas
Passing through the gate
Getting it right first time
Repetition, competition and the growth (or decline) of brands
Keeping the brand in the window
The bridge to the long term
A first measure of long-term effects
The depth of advertising's long-term effects
Can doses of advertising produce doses of profit?
Frozen effects versus continuous effects
Edition Notes
Includes bibliographical references and index
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| January 15, 2010 | Edited by WorkBot | add subjects and covers |
| December 9, 2009 | Created by WorkBot | add works page |