An edition of Brand sense
(2005)
Brand sense
build powerful brands through touch, taste, smell, sight, and sound
by Martin Lindström
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Previews available in: English
Subjects
Business names, Psychological aspects of Advertising, Senses and sensation, Brand name products, Advertising, Psychological aspects, Sensation, Produits de marque, Raison sociale, Publicité, Aspect psychologique, Sens et sensations, Advertising--brand name products, Advertising--psychological aspects, Hd69.b7 l548 2005, 658.8/27| Edition | Availability |
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Brand sense: build powerful brands through touch, taste, smell, sight, and sound
2005, Free Press
in English
0743267842 9780743267847
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Book Details
Table of Contents
A cottage industry turns professional
Some companies are doing it right
Smash your brand
From 2-D to 5-D branding
Stimulate, enhance, and bond: crafting a sensory brand
Measuring senses
Brand religion: lessons learned
Branding: a holistic view.
Edition Notes
Includes bibliographical references (p. 215-218) and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| October 20, 2022 | Edited by ImportBot | import existing book |
| September 24, 2020 | Edited by MARC Bot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| December 11, 2009 | Created by WorkBot | add works page |