An edition of Connective branding: building brand equity in a demanding world (2008)

Connective branding

building brand equity in a demanding world

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Cover of: Connective branding by Claudia Fisher-Buttinger
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Last edited by ImportBot
October 18, 2022 | History
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An edition of Connective branding: building brand equity in a demanding world (2008)

Connective branding

building brand equity in a demanding world

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English

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Previews available in: English

Subjects
Management, Brand name products, Valuation, Branding (Marketing), Corporate image, Markenartikel, Markenpolitik, Erfolgsfaktor, Stakeholder, Marketing, Markenname, Business names, Management, employee participation
Edition Availability
Cover of: Connective branding
Connective branding: building brand equity in a demanding world
2008, Wiley
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Market forces
Emerging strategies to address market forces
Brand framework for building synchronised brands
Practical applications : brand engagement
Practical applications : the process of aligning brand promise and experience.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, NJ

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 F57 2008, HF5415.1255

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL22529160M
Internet Archive
connectivebrandi0000fish
ISBN 13
9780470512401
LCCN
2008040265
Library Thing
9668487
Goodreads
4098769

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Better World Books record
Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON
October 18, 2022 Edited by ImportBot import existing book
December 20, 2020 Edited by MARC Bot import existing book
April 16, 2010 Edited by WorkBot update details
January 29, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page