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Previews available in: English
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The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns
2009, CyberAge Books/Information Today
in English
091096582X 9780910965828
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Book Details
Table of Contents
The basics and the big picture
Five steps to creating a dynamic mobile marketing campaign
Legal issues and implications of mobile marketing
Launching your campaign
Marketing your mobile campaign
Tracking your results
Voice
Text message campaigns
Creating a mobile web presence
Mobile web promotion strategies
Social networking and mobile campaigns
Proximity marketing
More mobile methods
Afterword: Moving ahead in mobile.
Edition Notes
Includes index.
Classifications
The Physical Object
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