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An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. However, it is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice.
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Business, NonfictionEdition | Availability |
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1
Introduction to Market & Social Research
2007, Kogan Page Publishers
eBook
in English
0749450355 9780749450359
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Feedback?January 30, 2024 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
June 30, 2010 | Created by ImportBot | new OverDrive book |