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'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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Subjects
Marketing, ManagementEdition | Availability |
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Marketing strategy and management
2007, Palgrave Macmillan
in English
- 4th ed.
1403986274 9781403986276
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Book Details
Edition Notes
Includes bibliographical references and index.
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Feedback?October 19, 2010 | Created by ImportBot | initial import |