An edition of The connected customer (2010)

The connected customer

the changing nature of consumer and business markets

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Cover of: The connected customer by Stefan Wuyts
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Last edited by MARC Bot
December 16, 2022 | History
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An edition of The connected customer (2010)

The connected customer

the changing nature of consumer and business markets

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English

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Previews available in: English

Subjects
Marketing, Consumer behavior, Branding (Marketing), Markenpolitik, Kundenbindung, Informationsbeschaffung, Marketingstrategie, World Wide Web 2.0., Verbraucherverhalten, Konsumentforskning, BUSINESS & ECONOMICS, Consumer Behavior, World Wide Web 2.0

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Edition Availability
Cover of: Connected Customer
Connected Customer: The Changing Nature of Consumer and Business Markets
2011, Routledge
in English
Libraries near you: WorldCat
Cover of: The connected customer
The connected customer: the changing nature of consumer and business markets
2010, Routledge
in English
Libraries near you: WorldCat
Cover of: The connected customer
The connected customer: the changing nature of consumer and business markets
2010, Routledge
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Opportunities and challenges in studying customer networks / Christophe Van den Bulte
Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier
Connectivity, control, and constraint in business markets / Stefan Wuyts
The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch
Is mr. spock a good candidate for being a connected customer? the role of emotion in decision making / Baba Shiv
The connected customer and the customer value proposition
God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel
The shadow of other people: socialization and social comparison in marketing / Ronald Burt.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .C6536 2010, HF5548.32, HF5415.32 .C6536 2010eb

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24488621M
Internet Archive
connectedcustome0000unse
ISBN 13
9781848728370
LCCN
2009043127
OCLC/WorldCat
710992342, 419792840

Source records

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Marygrove College MARC record
Internet Archive item record
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History

Download catalog record: RDF / JSON
December 16, 2022 Edited by MARC Bot import existing book
February 7, 2020 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
December 2, 2010 Created by ImportBot initial import