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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Premium by Design: How to Understand, Design and Market High End Products
2016, Taylor & Francis Group
in English
1317076176 9781317076179
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2
Premium by Design: How to Understand, Design and Market High End Products
2016, Taylor & Francis Group
in English
1317076184 9781317076186
|
zzzz
Libraries near you:
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3
Premium by design: how to understand, design and market high end products
2010, Ashgate
in English
1409418901 9781409418900
|
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Book Details
Table of Contents
Achievable dreams
Horizons where aspiration gazes
Luxury : aim high for a strong head start
Business tool - deciphering the "algebra" of consumer's minds
Rule #1: it is all about the "beef" (dimension: authenticity and value)
Rule #2: it is all about the design and experience
Rule #3: it is all about creating the "new" (dimension: innovation and leadership)
Rule #4: it is all about "fame" (dimension: marketing, communication and distribution)
Rule #5: it is all about "higher values" (dimension: sustainability and simplicity)
Urban futures : opportunities for tomorrow's high end
Premium products & experiences through high design
Design for tomorrow
Creating new high end propositions
Know thy customer: sequencing the genome of the high end mind.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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Feedback?December 15, 2022 | Edited by MARC Bot | import existing book |
May 12, 2021 | Edited by ImportBot | import existing book |
August 15, 2020 | Edited by ImportBot | import existing book |
December 9, 2010 | Created by ImportBot | initial import |