An edition of Handbook of marketing scales (2011)

Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

3rd ed.

by

  • 1 Currently reading
Handbook of marketing scales
William O. Bearden, William O. ...
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Last edited by ImportBot
December 16, 2010 | History
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An edition of Handbook of marketing scales (2011)

Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

3rd ed.

by

  • 1 Currently reading

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Publish Date
Publisher
SAGE
Language
English

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Subjects

Consumer behavior, Marketing research, Research
Edition Availability
Cover of: Handbook of marketing scales
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
2011, SAGE
in English - 3rd ed.

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Book Details

Edition Notes

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Includes bibliographical references and index.

Published in
Thousand Oaks

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.3 .B323 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24539449M
ISBN 13
9781412980180
LCCN
2010026666
OCLC/WorldCat
641528345

Source records

Library of Congress MARC record

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December 16, 2010 Created by ImportBot initial import