Firebrands
building brand loyalty in the Internet age
by Michael Jay Moon and Doug Millison
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"Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, Fed Ex, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands.
Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand-building strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work."--BOOK JACKET.
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Firebrands: building brand loyalty in the Internet age
2000, Osborne/McGraw-Hill
in English
0072124490 9780072124491
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2
Firebrands: building brand loyalty in the Internet age
2000, Osborne/McGraw-Hill
in English
0072124490 9780072124491
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Libraries near you:
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Includes index.
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| July 11, 2024 | Edited by MARC Bot | import existing book |
| March 6, 2024 | Edited by laurenbr1 | disambiguating michaels, additional author |
| July 31, 2020 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| July 9, 2011 | Created by ImportBot | import new book |