An edition of Firebrands (2000)

Firebrands

building brand loyalty in the Internet age

  • 1 Want to read

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Last edited by MARC Bot
July 11, 2024 | History
An edition of Firebrands (2000)

Firebrands

building brand loyalty in the Internet age

  • 1 Want to read

"Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, Fed Ex, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands.

Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand-building strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work."--BOOK JACKET.

Publish Date
Language
English
Pages
318

Buy this book

Previews available in: English

Edition Availability
Cover of: Firebrands
Firebrands: building brand loyalty in the Internet age
2000, Osborne/McGraw-Hill
in English
Cover of: Firebrands
Firebrands: building brand loyalty in the Internet age
2000, Osborne/McGraw-Hill
in English

Add another edition?

Book Details


Edition Notes

Includes index.

Published in
Berkeley, Calif

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.1265 .M66 2000, HF5415.1265.M66 2000

The Physical Object

Pagination
xviii, 318 p. :
Number of pages
318

ID Numbers

Open Library
OL24752321M
Internet Archive
firebrandsbuildi00moon
ISBN 10
0072124490
ISBN 13
9780072124491
LCCN
2001270467
OCLC/WorldCat
44694754

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History

Download catalog record: RDF / JSON
July 11, 2024 Edited by MARC Bot import existing book
March 6, 2024 Edited by laurenbr1 disambiguating michaels, additional author
July 31, 2020 Edited by ImportBot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
July 9, 2011 Created by ImportBot import new book