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Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
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Previews available in: English
Edition | Availability |
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1
The ultimate question: driving good profits and true growth
2006, Harvard Business School Press
in English
1591397839 9781591397830
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2
The ultimate question: for opening the door to good profits and true growth
2006, Harvard Business School Press
in English
1591397839 9781591397830
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Book Details
Table of Contents
Why the ultimate question works
Bad profits, good profits, and the ultimate question
The measure of success
How the Net Promoter Score (NPS) can drive growth
How to measure responses
The enterprise story: measuring what matters
Why satisfaction surveys fail
The rule of measurement
Becoming good enough to grow
Design winning customer strategies
Deliver: building an organization that creates promoters
Develop a community of promoters: by listening
One goal, one number.
Edition Notes
Includes bibliographical references (p. 197-198) and index.
Classifications
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Community Reviews (0)
Feedback?December 11, 2020 | Edited by MARC Bot | import existing book |
February 13, 2020 | Edited by MARC Bot | remove fake subjects |
October 8, 2017 | Edited by MARC Bot | merge duplicate works of 'The ultimate question' |
July 22, 2017 | Edited by Mek | adding subject: In library |
July 9, 2011 | Created by ImportBot | import new book |