An edition of About face (2010)

About face

the secrets of emotionally effective advertising

by

Cover of: About face by Dan Hill, Dan Hill
Not in Library

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Last edited by LC Bot
July 21, 2011 | History
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An edition of About face (2010)

About face

the secrets of emotionally effective advertising

by

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Publish Date
Publisher
Kogan Page
Language
English
Pages
196

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Previews available in: English

Subjects

Psychological aspects, Decision making, Advertising, Emotions, Research

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Edition Availability
Cover of: About face
About face: the secrets of emotionally effective advertising
2010, Kogan Page
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.

Edition Notes

Includes bibliographical references (p. [175]-183) and index.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
659.101/9
Library of Congress
HF5822 .H515 2010

The Physical Object

Pagination
xii, 196 p. :
Number of pages
196

ID Numbers

Open Library
OL24791329M
Internet Archive
aboutfacesecrets00dvda
ISBN 10
0749457570, 0749459239
ISBN 13
9780749457570, 9780749459239
LCCN
2010013860
OCLC/WorldCat
606053916

Source records

Library of Congress MARC record

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July 21, 2011 Created by LC Bot import new book