An edition of E-business and e-commerce management
(2011)
E-business and e-commerce management
strategy, implementation and practice
5th ed.
by Dave Chaffey
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E-business and e-commerce management: strategy, implementation and practice
2011, Prentice Hall
in English
- 5th ed.
0273752014 9780273752011
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Book Details
Table of Contents
Introduction to e-business and e-commerce
Marketplace analysis for e-commerce
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Change management
Analysis and design
E-business service implementation and optimization.
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| November 18, 2022 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| July 22, 2011 | Created by LC Bot | import new book |