An edition of After sixty
(2006)
After sixty
marketing to baby boomers reaching their big transition years
by Leslie M. Harris
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Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
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After sixty: marketing to baby boomers reaching their big transition years
2006, Paramount Market Pub.
in English
097866020X 9780978660208
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Book Details
Table of Contents
The marketing generation gap : why leading-edge boomers are starting to hate your marketing / Michelle Edelman
Standards of living for leading-edge boomers : does the disappearing middle class impact them too? / Theodore L. Reed
Boomer women : putting the "care" in health care / Anne Devereux and Jennifer Chanowitz
Baby boomers and fast food : no slowing down / Ron Paul and Rita Negrete
Wealth with wisdom : serving the needs of aging consumers / Pat Conroy and Ajit Kambil
Earning, saving, investing, spending, managing money : into the home stretch, or once more around the track? / Sheila Reilly
The great investment boom / C. Troy Shaver, Jr.
Retiring the human resource / Owen Jenkins
Crossing the 60 threshold : how leading-edge boomers will transform the economy / Theodore L. Reed
Boomer grandparents : a hidden market, until now / Richard J. Anthony, Sr. and Christine Crosby
Ten industries that aging boomers will transform / Matt Thornhill and John Martin
Marketing myopia, U.K. style : U.K. companies are ignoring the biggest marketing opportunity of the decade / Dick Stroud.
Edition Notes
Includes bibliographical references and index.
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| July 26, 2011 | Created by LC Bot | import new book |