How to market to people not like you

"know it or blow it" rules for reaching diverse customers

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Last edited by ImportBot
August 13, 2020 | History

How to market to people not like you

"know it or blow it" rules for reaching diverse customers

  • 1 Want to read

"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets."--

Publish Date
Publisher
Wiley
Language
English
Pages
218

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Previews available in: English

Book Details


Edition Notes

Includes index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .M3795 2011, HF5415.M3795 2011

The Physical Object

Pagination
xxii, 218 p. :
Number of pages
218

ID Numbers

Open Library
OL24881221M
Internet Archive
howtomarkettopeo0000mcdo
ISBN 13
9780470879009
LCCN
2010039794

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History

Download catalog record: RDF / JSON
August 13, 2020 Edited by ImportBot import existing book
July 17, 2019 Edited by MARC Bot import existing book
July 29, 2011 Created by LC Bot import new book