An edition of Legends in marketing (2011)

Legends in marketing

Naresh K. Malhotra

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Legends in marketing
Naresh K. Malhotra
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by LC Bot
July 29, 2011 | History
Edit
An edition of Legends in marketing (2011)

Legends in marketing

Naresh K. Malhotra

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
SAGE
Language
English

Check nearby libraries

Buy this book

Subjects
Marketing, Marketing research
People
Naresh K. Malhotra

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Legends in marketing
Legends in marketing: Naresh K. Malhotra
2011, SAGE
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
v. 2. Research Methodology: Research Design and Data Analysis
v. 3. Consumer Behavior: Information Processing and Decision Making
v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior
v. 5. Marketing Management and Policy
v. 6. International and Cross-cultural Marketing
v. 7. Marketing of Services: Retailing and Health Care
v. 8. Ethics, Quality of Life, and Pedagogy
v. 9. Management Information Systems, Technology, and Marketing.

Edition Notes

Includes bibliographical references and index.

Published in
New Delhi, Thousand Oaks
Series
Legends in marketing
Other Titles
Naresh K. Malhotra

Classifications

Dewey Decimal Class
658.80092
Library of Congress
HF5415.2 .M289 2011

The Physical Object

Pagination
v. cm.

ID Numbers

Open Library
OL24886338M
ISBN 13
9788132105176
LCCN
2011026488

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
July 29, 2011 Created by LC Bot import new book