An edition of Legends in marketing
(2011)
Legends in marketing
Naresh K. Malhotra
by Naresh K. Malhotra
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Subjects
Marketing, Marketing researchPeople
Naresh K. Malhotra| Edition | Availability |
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Book Details
Table of Contents
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
v. 2. Research Methodology: Research Design and Data Analysis
v. 3. Consumer Behavior: Information Processing and Decision Making
v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior
v. 5. Marketing Management and Policy
v. 6. International and Cross-cultural Marketing
v. 7. Marketing of Services: Retailing and Health Care
v. 8. Ethics, Quality of Life, and Pedagogy
v. 9. Management Information Systems, Technology, and Marketing.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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| July 29, 2011 | Created by LC Bot | import new book |