An edition of The challenger sale
(2011)
The challenger sale
taking control of the customer conversation
by Matthew Dixon
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The challenger sale: taking control of the customer conversation
2011, Portfolio/Penguin
in English
1591844355 9781591844358
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Book Details
Table of Contents
The evolving journey of solution selling
The challenger selling model
Teach me something I don't know
The teaching coversation
Tailoring for resonance
Taking control of the sale
The manager and the challenger selling model
Implementation lessons from the early adopters.
Edition Notes
Includes index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| May 4, 2017 | Edited by ImportBot | import new book |
| July 29, 2011 | Created by LC Bot | import new book |