An edition of Public relations as dramatistic organizing
(2011)
Public relations as dramatistic organizing
a case study bridging theory and practice
by Peter M. Smudde
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Public relations as dramatistic organizing: a case study bridging theory and practice
2011, Hampton Press
in English
1572739541 9781572739543
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Book Details
Table of Contents
Machine generated contents note: 1.Introduction: Public Relations Contexts
Thesis and Research Questions
Project Justification
Literature Review
Content Preview
2.Dramatistic Organizing as Method
Theoretical Framework
Framework for Textual Analysis
Methodological Program Summarized
3.Logological Description of the Case
Order
Pollution
Guilt
Purification
Redemption
Quantitative Corroboration of the Logological Analysis
Epilogue: An "Ill-defined" Issue
4.Microscopic Textual Analysis of the Case
Organizing the Issue
Key Messages
A Representative Text
The Cornerstone to Redemption
5.Macroscopic Textual Analysis of the Case
PR Discourse Before Dateline NBC
The Turning Point: Dateline NBC's Report
PR Discourse After Dateline NBC
Thoughts on Texts and Process
6.Lessons From the Method and Case
Evaluating the Success of the Case
What the Case Teaches Us
How Well the Method Works
Implications
7.Conclusion: Strategic Planning For and Value of Public Relations
The Impacts of History, Tactical Bias and Semantic Baggage
Using Rhetorical Theory in Practice
Prospective, Strategic and Rhetorical Public Relations
A Strategy for the Dramatistic Organizing of Public Relations
Public Relations' Value Contribution
Appendix A Sample Public Relations Discourse About the C/K Pickup Issue
Prepared Statement
Press Release
Backgrounder
Written Correspondence
Pitch Letter
Written Correspondence
Appendix B Public Awareness and Opinion About the Case
Awareness of C/K Truck Fuel Tank Issue (February 1993-November 1994)
GM Right Direction vs. Wrong Track: CK Truck Events (August 1992-November 1994)
Appendix C General Motors Public Relations Texts Used.
Edition Notes
Includes bibliographical references (p. 205-223) and indexes.
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| October 21, 2011 | Created by LC Bot | import new book |