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"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--
Publish Date
2012
Publisher
Sage Publications, Inc,
SAGE Publications, Inc
Language
English
Pages
416
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Pricing strategies: a marketing approach
2012, Sage Publications, Inc, SAGE Publications, Inc
in English
1412964741 9781412964746
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Edition Notes
Includes bibliographical references and index.
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