An edition of Inspiring cooperation and celebrating organizations
(2012)
Inspiring cooperation and celebrating organizations
genres, message design, and strategies in public relations
1st ed.
by Peter M. Smudde
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Inspiring cooperation and celebrating organizations: genres, message design, and strategies in public relations
2012, Hampton Press
in English
- 1st ed.
161289058X 9781612890586
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Book Details
Table of Contents
Preface
A foreword about "generic" public relations
Framework : reasons for a generic perspective
News : all the news that's fit to print and broadcast
Summaries : "just the facts, please"
Features : the stories behind the story
Conversations : the genetic core
Showcases : grabbing the mic, taking the stage
Collections : the corporate round-up
Reports : big sticks for corporate image management
Introduction
Discourse competency
Ethics
Power
Strategy
Closing thoughts
Notes
References
Appendix
Author index
Subject index.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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| October 23, 2011 | Created by LC Bot | import new book |