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"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
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Subjects
Ophthalmic lenses, Optical trade, Protective Eyeglasses, Eyeglass frame industry, Eyeglasses, EyewearPlaces
United StatesShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Vision aids in America: a social history of eyewear and sight correction since 1900
2011, McFarland
in English
0786462914 9780786462919
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Book Details
Table of Contents
The years prior to 1900
Medical advice, lore and oddities
Children and the needy
Fashion and style
Marketing
Women
Image, psychology, experiments
Statistics
Optometry laws
Price-fixing, scams, retailing
Contact lens
Sunglasses.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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Feedback?November 14, 2020 | Edited by MARC Bot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
July 17, 2019 | Edited by MARC Bot | import existing book |
October 23, 2011 | Created by LC Bot | import new book |