Gender, culture, and consumer behavior
by Cele C. Otnes
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"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--
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Subjects
Consumption (Economics), SOCIAL SCIENCE / Gender Studies, Social aspects, BUSINESS & ECONOMICS / Consumer Behavior, Cross-cultural studies, Consumer behavior, PSYCHOLOGY / Social Psychology, Consumption (economics), Consommateurs, Comportement, Études transculturelles, BUSINESS & ECONOMICS, Consumer Behavior, SOCIAL SCIENCE, Gender Studies, PSYCHOLOGY, Social Psychology, Konsumtion, Konsumenter, Könsroller, Psykologi, Consumption, Consumers, Gender roles, Psychology, KonsumentpsykologiShowing 1 featured edition. View all 1 editions?
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Gender, culture, and consumer behavior
2012, Routledge Academic, Routledge
in English
1848729464 9781848729469
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Includes bibliographical references and index.
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| January 20, 2024 | Edited by bitnapper | merge authors |
| July 15, 2023 | Edited by ImportBot | import existing book |
| December 16, 2022 | Edited by MARC Bot | import existing book |
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| October 23, 2011 | Created by LC Bot | import new book |